What do missed calls cost you?
Pick your industry and change any number. See what missed calls may cost you each month and year, and what Tallbell would cost.
Your numbers
Calls no one picks up: they ring out, go to voicemail or hang up waiting.
Optional. Leave as is if you're not sure.
Not every missed call is charged. Only missed calls in your business hours where the caller stays on the line over 20 seconds.
Since October 1, 2026, Google may charge you for a Local Services Ads lead when you miss a call during your business hours and the caller stays on the line for more than 20 seconds. Calls that go to voicemail in business hours count too, even if no message is left.
Sources: Google: How leads work and Search Engine Roundtable, Aug 25, 2026
Tallbell plan math (optional)
On Tallbell, a call over 8 minutes counts as 2 calls.
What missed calls may cost you
- Missed calls a month
- 0
- Lost revenue a month
- $0
- from missed calls that could have booked
- Lost revenue a year
- $0
- LSA fees for missed calls
- $0 a month · $0 a year
- Google may charge these even though you didn't talk to the caller.
Tallbell for your call volume
- Answer plan — $149/mo + extra calls = $0/mo Lower cost for your call count
- Book plan — $299/mo + extra calls = $0/mo Lower cost for your call count
Grow plan is $499/mo for 600 calls, with a 3-month minimum and no free trial. Plans include different features. Calls under 20 seconds, spam, and calls from your own number don't count. See pricing
14 days free, up to 50 calls. Card needed, $0 today.
These are estimates, not promises. Your real numbers will differ.
Where these numbers come from
Every default is a starting point. Change any number to match your business. All sources were opened on November 1, 2026.
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Invoca, Home Services Lead Conversion Benchmarks Report (published July 2026, vendor data)
Calls lasting over 30 seconds were answered by a person 73% of the time, so 27% were not. That filter drops misdials and quick hang-ups. Counting every inbound call, only 52% reached a person. Data comes from calls tracked for Invoca customers in nine home-service trades, including plumbing and HVAC. Electrical and roofing are not broken out, so we use the overall figure for them. CallRail reported a lower 14% missed-call rate for home services in January 2025, so your number may be lower.
https://www.invoca.com/reports/the-invoca-home-services-lead-conversion-benchmarks-report-2026
https://www.callrail.com/blog/callrail-releases-benchmark-report
Accessed Nov 1, 2026 -
ServiceTitan, "Call booking rates" (Oct 25, 2022, data from June 2022, 3,000+ trade businesses)
Booking rates: plumbing 43%, electrical 41%, HVAC 38%. ServiceTitan measured booked calls out of all calls, so it is a careful stand-in for answered calls.
https://www.servicetitan.com/blog/data-call-booking-rates
Accessed Nov 1, 2026 -
Angi, plumber cost (updated Oct 14, 2026)
National average $341.
https://www.angi.com/articles/plumber-cost.htm
Accessed Nov 1, 2026 -
Angi, HVAC repair cost (updated Oct 31, 2026)
National average $350.
https://www.angi.com/articles/how-much-hvac-repair-cost.htm
Accessed Nov 1, 2026 -
Angi, electrician cost (updated Oct 21, 2026)
National average $351.
https://www.angi.com/articles/how-much-does-it-cost-hire-electrician.htm
Accessed Nov 1, 2026 -
Angi, roof repair cost (updated Oct 14, 2026)
National average $1,174 for a roof repair.
https://www.angi.com/articles/how-much-do-roof-repairs-cost.htm
Accessed Nov 1, 2026 -
Peek Pro industry insights (vendor data)
Tours: average order $91 for operators with up to $300K in yearly sales.
https://www.peekpro.com/get-insights
Accessed Nov 1, 2026 -
Ad Genius, Google Local Services Ads cost benchmark (Sep 29, 2026, agency data)
Cost per lead: plumbing $71, HVAC $59 (June 2026 medians), electrical $49 (June average), roofing $129 (small sample).
https://adgenius.com/research/google-local-services-ads-cost-benchmark/
Accessed Nov 1, 2026 -
Google Local Services help, "How leads work" (no date on page)
Missed calls in business hours where the caller stays on over 20 seconds can be charged. Voicemail in business hours counts, even with no message.
https://support.google.com/localservices/answer/7195435
Accessed Nov 1, 2026 -
Search Engine Roundtable (Aug 25, 2026)
Reports Google's email: the change to call-lead charges starts October 1, 2026.
https://www.seroundtable.com/google-lsa-missed-subsequent-calls-41940.html
Accessed Nov 1, 2026 -
Tallbell pricing (Nov 1, 2026)
Answer $149/mo for 150 calls. Book $299/mo for 300 calls. Grow $499/mo for 600 calls. Extra calls 50¢. Calls over 8 minutes count as 2.
https://www.tallbell.ai/pricing
Accessed Nov 1, 2026 -
Examples
Numbers marked "Example" have no outside source. They are placeholders for you to change: calls per month for every industry, the share of calls you miss for tours, rentals and other, booking share for roofing, tours, rentals and other, job value for rentals and other, cost per lead for tours, rentals and other, the share of missed calls Google charges, and the share of long calls.
How the math works
- Missed calls = calls a month × share of calls you miss.
- Lost revenue a month = missed calls × share of answered calls that book × average job value.
- Lost revenue a year = lost revenue a month × 12.
- LSA fees = missed calls × share Google would charge × cost per lead. We only add this if you turn on LSA.
- Counted calls = calls a month, plus one more for each call over 8 minutes. We round up.
- Plan cost = plan price + 50¢ for each counted call over what the plan includes.